To celebrate the 'Minecraft: Visite de Paris' add-on, this metaverse campaign launched under the theme, “Search for treasures and become the ultimate Parisian.”

Players explore a Minecraft-style map of Paris to find treasures inspired by iconic objects like street signs and the Metro’s yellow ‘M.’
In a creative twist, treasures can also be discovered in real life. Scanning hidden QR codes on physical items rewards massive points, bringing players closer to becoming the best Parisian.
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This project combined AI-generated Parisian visuals in Minecraft’s signature style with 3D modelling to create the treasures.
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Who will claim the title of the ultimate Parisian?