Apple Grove Café provides a tranquil escape in the city, combining a natural grove with a spacious café.

The brand identity was developed to reflect its ethos of balance, sustainability, and relaxation, targeting urban professionals seeking a moment of peace.

The logo was strategically designed as a functional stamp for packaging, aligning with the eco-conscious and rustic brand narrative. Its earthy palette and custom pictograms drew inspiration from the grove itself, creating a cohesive identity across touch-points, including signage, menus, and packaging.

Beyond visual branding, I contributed to the architectural concept, ensuring the layout embraced the natural flow of the grove and enhanced the café’s calming ambiance.

By harmonising visual, spatial, and experiential elements, the project seamlessly connected the café’s values with its customer journey, presenting a strong, unified brand identity.