Salomon, the renowned French sports equipment manufacturer, bridges performance and lifestyle with its distinctive aesthetic.
As a continuation of the Welcome Back to Earth campaign, the publication explores the brand’s deep connection to nature through storytelling. Featuring archival moments alongside interviews with athletes and influencers, it reflects Salomon’s ethos of innovation and authenticity.
My role included photography and art direction, defining a visual narrative that integrates rustic textures, organic palettes, and dynamic layouts to resonate with Salomon’s evolving identity beyond the Gorp-core aesthetic.